FAQs
Welcome to our FAQ. Here you’ll find clear, no-jargon answers about how Cyan Edge Consulting designs, launches, and scales hybrid ventures—combining strategy, operations, product (digital & physical), growth, and performance. If you don’t see your question, reach out and we’ll help you fast.
Common Questions
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What does Cyan Edge Consulting do?
We design, launch, and scale hybrid ventures that combine digital products with on-the-ground operations—covering strategy, product (digital & physical), growth/GTM, technology, and performance optimization.
Who do you work with?
Founders and operators at startups, scale-ups, and established companies across distribution, services, e-commerce, mobility, and new energies.
What makes you different?
Senior, hands-on talent; end-to-end scope (from business model to hardware/ops and IT); measurable KPIs; and playbooks that teams can actually run.
Do you only do digital?
No. We work on both digital and physical layers: hardware sourcing/retrofit (e.g., GPS/IoT), operations design (last-mile, micro-hubs, SOPs), and the IT systems that tie it all together.
Can you support physical product development?
Yes—BOM & supplier selection, prototyping, hardware retrofit (GPS/IoT/sensors), quality & compliance, maintenance flows, and documentation.
Do you build software and integrations?
Yes—booking/reservations, e-commerce/marketplaces, ops consoles (fleet, inventory, orders), and integrations with ERP/POS, payments, logistics, and CRM.
Do you help with go-to-market and growth?
Absolutely—positioning, acquisition (search/social/partners), CRM & lifecycle (email/WhatsApp), conversion rate optimization, offline activation, and sales enablement.
What is “Performance Analysis & Optimization”?
A data-driven service to track KPIs, audit strategy/ops/tech, stress-test scalability, analyze ROI, and run continuous improvement via experiments, OKRs, and dashboards.
Can you help after a failed attempt or stalled project?
Yes. We run a structured post-mortem (root causes, failure modes), define safeguards and an action plan, then relaunch with clear milestones and owners.
How do engagements start?
With a Discovery Sprint: workshops, fast audit (product/ops/tech), baseline KPIs, and a 90-day action plan.
What deliverables should we expect?
GTM plans, PRDs/tech packs, BOM & supplier shortlists, SOPs/runbooks, architecture & integration specs, dashboards, OKR cadences, and training/playbooks.
How do you measure success?
Against agreed KPIs: growth (CAC/LTV, conversion, retention), operations (OTIF, route density, cycle time, asset uptime), finance (unit economics, margin), and quality (defects/returns, audits).
Do you work with our internal team?
Yes—we embed alongside your team, enable them with playbooks and training, and hand off with clear governance so you can run independently.
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